Building a SaaS (Software as a Service) business from the ground up can be challenging. Having spent a lot of time coming up with a unique idea that generates value for your customers, you want to see the business grow.
Growing a SaaS business is not an easy road to follow. Dozens of obscure SaaS startups never take off or fail during the early stages of their existence. To grow and sustain your SaaS business, you need to find a way to onboard new customers and keep their churn rate low.
In this article, I’ll describe five ways to hook users on your SaaS product. But first, you need to understand what a SaaS company is. Read More
Whether you are designing a Web site or a mobile app, both UX design and conversion-rate optimization (CRO) play important roles in lead generation, conversion, and retention. To achieve optimal results, you need to establish a symbiotic relationship between UX design and CRO, in which they supplement one another’s efforts and work together to achieve common goals.
Focusing too much on either UX design or CRO is often to the detriment of the other, so it’s important to strike the right balance between them. Before I provide some tips on how to balance UX design and CRO, let’s look at these two terms in context. Read More
In this edition of Ask UXmatters, members of our expert panel begin their discussion on what they see as the next big thing in User Experience. Of course, our experts have divergent viewpoints and their vision for the future of User Experience varies, so we’ll discuss quite a few different future-focused topics across two parts. In Part 1, the topics under discussion include putting people first, customer experience and service design, and UX strategy. In Part 2, our experts will discuss several other leading-edge topics, including UX training, integrating new technologies into user experiences, and looking at the future of design for the Internet of Things, mobile, motion, and physical environments.
Every month in Ask UXmatters, our panel of UX experts answers our readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your questions to: [email protected]Read More